A team of specialists to carry out distinctive products that are optimized and profitable from creative process through production.

The Industrial Designer: 5126 failures later!

The industrial designer James Dyson was frustrating to use traditional vacuums. The suction was becoming progressively weaker as the bag fills.

So he decided to do a better vacuum cleaner bag. His idea was to create a kind of artificial cyclone sucking up dirt. And actually create a cyclone is easy. But soon the dirt clogged duct.

It has built 5,126 prototypes before achieving success.
Here's what he says:
"During the industrial design of my vacuum cleaner, I started with a cyclone of conventional form, as we see in textbooks. But we could not separate the dog hair, lint and bits of cotton in the cyclone. It formed a ball inside and it blocked the exit. I tried all sorts of shapes. Nothing worked so I thought "Well, I will try the wrong shape, as opposed to the usual conical shapes and it worked. It is doing the opposite of what I learned that I succeeded. It is not easy, because we've all learned to do things as we showed. " 

James was thrilled, he had succeeded and he was a revolutionary invention! He has toured the manufacturers of vacuum cleaners, hopeful but none was interested. He finally managed to sell his patent in Japan. he saw such a success there he touched enough royalties to start his company for 5 years, was constantly on the verge of bankruptcy. Hoover has been copied and he had to get into a long and costly trial. One day, great news, he won his trial and touched a large sum in compensation.
Since then and throughout the world, Dyson has become a symbol of innovation, quality and a benchmark in its field. He has success, it has sold over 15 million vacuum cleaners and is one of the richest men in England. 

What he learned?
  1. Never give up. Are you saying that success is around the next corner. That's what allowed him to look for 15 years and 5,126 prototypes without giving up.
  2. Looking for problems, James was questioned because hand dryers in public toilets were slow, inefficient and unsanitary. He has designed a hand dryer is an innovative and more commercial success under his belt.
  3. Think differently. Try something else than what you have learned. Get out of the boundaries of conformity, your comfort zone.
  1526 failiures! No, but think about it the next time you'll want to leave ... 


Bio :

Sir James Dyson, born May 2 1947, at North Norfolk, is an inventor and a British industrial designer, president and founder of Dyson. He became famous for his vacuum cleaners cyclonic separation, no bag and no loss of suction. He also invented a system for washing machines more efficient, a wheelbarrow, which does not sink into the mud, a pitcher of boats floating ... His latest innovations are the hand dryer in 10 seconds with cold air, and fan without propellers.

Its vacuum cleaners are now the most sold in the U.S. (well ahead of Hoover). Its net assets are estimated at over one billion pounds, placing it at the fifty-seventh of billionaires 


Véronique Bibeau-Poissant

Industrial Designer, ADIQ, MDEIE

vero After graduating in Industrial design in 1999, Véronique Bibeau-Poissant started her carreer with L & H Consultants Inc. where she worked on projects for Bombardier Aéronautique. She then migrated to Manhattan, a manufacturer and parent company of MAAX, renowned as an important manufacturer of quality bathroom products.

Then, Véronique Bibeau-Poissant is hired by " Primeau Designers " for her ability to transform sketches in manufactured products. She is an active participant in high profile consumer products for companies such as Tyco, Tapis Sauve-Pantalons, Strata, Cobra, Fortin Auto-Radio.Véronique Bibeau-Poissant is creative, truly involved and hard-working with a keen sense of entrepreneurship.

Propelled by her most accomplished and highly experienced track record, she enters in a business partnership with Roberto Barbusci, to form A3D Innovation Inc., a design, development and product's improvement firm. Véronique Bibeau-Poissant places the client-designer relationship first and manages to resolve the projects' technical constraints. She constantly puts her expertise at work to find innovations and added values that are both economical to the client and most attractive to the consumers.

Roberto Barbusci

Project manager,
Automotive designer

ADIQ Professional member
  • MDEIE – MFE certified
  • EPTC2 certified

Contact Us

by phone 514.978.2334
Or use this contact form